Landmark Study
The Landmark Report on Public Perceptions of Alternative Care (Selected Findings) About this study To gain a more current picture of public perceptions of alternative care, Landmark Healthcare, Inc., commissioned InterActive Solutions, a Michigan-based consumer research firm, to conduct a telephone survey of U.S. adults on their attitudes, perceptions, and behavior with respect to alternative care. Conducted in November 1997, this study surveyed a random sample of households throughout the United States and completed a total of 1,500 interviews. Respondents included adults at least 18 years of age who are currently covered by some type of health insurance or health care plan. Notes: 1. A sample of this size yields an overall margin of error of +/- 2.5% at the confidence level. 2. For some questions, the base of respondents is fewer than 1,500. Selected findings: General usage of alternative care 42% have used some type of alternative care in the past year •58% have not used alternative care in the past year Use of alternative care and traditional health care 74% use alternative care along with traditional care 15% use alternative care as a replacement for traditional care 11% use alternative care along with AND as a replacement for traditional care Change in visits to medical doctor or specialist since starting alternative care 62% experienced NO CHANGE in the number of visits 30% experienced A DECREASE in the number of visits 3% experienced AN INCREASE in the number of visits 6% don't know Importance of availability of alternative care when choosing a health plan 31% believe alternative care is VERY IMPORTANT in selecting a health plan 36% believe alternative care is SOMEWHAT IMPORTANT in selecting a health plan 33% believe alternative care is NOT IMPORTANT in selecting a health plan Outlook for alternative care Changes in opinion of alternative care in the past five years 40% say their attitude toward alternative care has become more positive 58% say their opinion of alternative care has remained the same 2% say their opinion of alternative care has become more negative Opinions on consumer demand for alternative care 33% believe consumer demand will be STRONG 38% believe consumer demand will be MODERATE 15% believe consumer demand will be MILD 5% believe there would be NO DEMAND 10% don't know (c) 1998 Landmark Healthcare, Inc. For more information about this study or Landmark, please call 800-638-4557. To purchase a copy of the full report of the study, please contact Landmark's Public Relations Department at (916) 569-3326 or e-mail us with your name, address, phone and fax